My Own Club Sohum Shoppe’s ‘My Own Club’ is a loyalty program which is designed to build strong relationships with customers and to ensure repeated visits to our stores. My Own Club provides value added services like reward points and discounts against purchases made at our stores. Members of this club are also greeted on special occasions like anniversaries. Other benefits to members include regular updating of all upcoming promotions and offers via direct mailers, brand promotion booklets, etc. My Own Club has an ever escalating member base with its roster exceeding the 40,000 mark. Read more..